The thing is that both parents and potential students have changed the way they search, discover and choose the school that best suits them. Normally, they carry out this process via the Internet and without the need to visit the place or speak with an executive.
Therefore, in this article we will talk about 3 marketing strategies for universities that can help you attract more students and position your school online.
Why aren’t you attracting more students?
As we mentioned earlier, parents and students search for schools and careers online, ask for recommendations on social media, request information via website, email, and on different platforms, before making their final decision.
In addition, they are more informed about academic offerings, study plans and job markets. Therefore, universities must not only offer an innovative educational model, but also allow them to be found and contacted easily .
How to increase enrollment and promote your offering?
If you think about it for a moment, you will have realized that you are not the only one trying to change the way you attract more students. Between the diversity honduras telemarketing list of options and digital natives, the only option is to establish an effective digital strategy .
1. Let them find you
Right now, a millennial might be searching the Internet for something like , “What are the highest-paying careers?” They are likely to inbound marketing: the strategy for companies that sell in niche markets visit several sites, blogs, identify universities, benefits, prices, etc. All of this before calling and speaking with an executive or going directly to the school.
SEO ( Search Engine Optimization) is a saudi data strategy that helps to continuously improve the visibility of a website in the organic results (those that are not paid) of the different search engines.
SEO makes it easy for potential students to find you.
For example, if your institution is looking to position itself to attract students , it should consider the use of keywords, as well as the design and code of the website. In addition, it should include relevant information.
2. Create smart content
The next step is to attract students and parents through information that responds to their interests and concerns. In other words, create content that is useful and relevant .
With the help of a blog, you can position yourself better in search engines and integrate keywords into your website.
Before making their final decision, students and their parents have many questions. Think carefully about the content you could include to attract them, such as:
- The best private universities in Mexico
- The 5 careers with the best job offers in Mexico
- 3 reasons to study medicine
Try to be creative and use more informal language if necessary or employ other formats, such as videos, where you share important events and testimonials from enrolled students, for example.