Remember that leads are those people who have shown interest in your product and/or service. Maybe they downloaded a guide, requested a demo or subscribed to your blog. In other words, they will be the raw material for building valuable relationships that encourage conversion.
In this article, we will focus on the first option that can be achieved through strategies to improve lead generation .
How to attract more leads with Inbound Marketing?
The inbound methodology is based on attraction marketing and uses various non-intrusive techniques to prospect by offering benefits and digital assets to users so that they become interested in your offer and educate themselves until they are ready to buy.
The advantage is that sales obtains qualified prospects who have already educated themselves and shown interest, so the effectiveness of the closing is much higher , while they can offer personalized attention adapted to the particular needs of each buyer.
What is the lead generation process with inbound marketing?
Typically, leads are generated when there is an exchange of valuable information. Let’s explain in depth the process of lead generation through inbound marketing.
- A person finds your business through one of your marketing channels, whether it’s your website, social media, or blog. They then become a visitor.
- Then, they’re browsing to learn about your offer and click on one of your calls to action (CTAs).
Using this logic, it seems easy to get leads. The problem is that prospects must perceive enough value to provide their information, finland telemarketing and to do so, you need to implement the best lead generation strategies.
4 Inbound strategies for generating digital leads
Keep in mind that most leads hubspot crm offers a freemium version are not ready to buy and often, when they are in the early stages of the buying cycle, they are looking to educate themselves and learn about your offer.
If you have valuable digital assets, quick signs i.e. downloadable offers that delve into specific issues or challenges related to your product and/or service and the buyer’s needs, it will be easier to move them through your funnel.
The key is to develop offers for each stage of the journey and distribute them through CTAs , whether on your social media, email, blog posts, advertising, etc., in order to educate users and increase the chances of them becoming customers.
This way, you’ll have multiple useful and valuable resources to nurture your leads until they become qualified prospects, without having to contact them and interrupt them in an invasive way.
1. CTA’s: Guide your leads’ purchasing process
CTAs or calls to action, as their name suggests, are calls to action and tell the user what to do next. Therefore, you should design CTAs based on the life cycle of your buyers so that you can specialize the offer, since attracting a visitor is not the same as converting a lead that has already shown interest before.