Inbound is a methodology that adapts to the educational marketing strategies that various schools and universities are implementing to improve their offering and attract more students .
But how do you choose an inbound marketing agency for your institution? Here we tell you.
First, how do you know if inbound is for you?
The inbound methodology works primarily for companies that have a complex sales process and where prospects research and evaluate multiple options to make a purchasing decision . Yes, education services fit the bill.
However, an inbound growth approach is not for every institution. That’s why we want to help you evaluate how an inbound marketing agency can help your educational institution grow.
Looking to attract more students?
The purchasing process in the education sector has evolved in recent years, and so has the strategy for enrolling more students.
Before interacting with a promoter, a potential student searches for what he or she is interested in studying and parents investigate the different options. Both look for information on the Internet, resolve their doubts, review testimonials and, based on this, make their purchasing decision.
Traditional marketing tactics (billboards, flyers, posters) are becoming less and less effective, while digital marketing strategies such as having an “online presence” with a website and someone who “manages” social media are also guatemala telemarketing list not enough if there is no strategy to support the efforts.
Are your sales cycles complex and long?
A student or parent looking for career and school options will evaluate multiple aspects before making a decision . Therefore, 5 steps to attract students with educational inbound marketing it is necessary that you follow up and offer useful information for each stage of their purchase cycle.
An inbound agency should help you understand what doubts and concerns arise in the buyer’s mind along their purchasing path and translate them into content that works like a magnet, attracts new potential students and germany phone number builds a valuable relationship , before they speak to an advisor.
To build a valuable relationship with your future customers, your strategy must consider creating useful and relevant content. Integrating SEO, UX, PPC, nurturing and sales tactics is key.
At Incubasoft, we integrate a multidisciplinary team to help our clients grow in terms of traffic, prospects and customers .
Are you looking for measurable and scalable actions?
Part of inbound marketing for universities is establishing specific, effective and scalable processes , whose impact we can measure.
An inbound marketing agency helps you know how many visitors your website has, how many registered, how many are more likely to become clients, determine the CAC (customer acquisition cost) and the ROI of your campaigns.