Starting a business is challenging, and even more. So if we have decided to do it in the digital or e-commerce area. There is so much to learn! Let’s admit that taking the first steps or daring to launch. That project or brand we have dreamed of so much can generate abysmal terror. recent mobile phone number data The feeling of insecurity and anxiety about achieving goals appears. As well as an endless number of emotions that, if we do not manage them well, can sabotage our progress. How to deal with that? We can turn to the opinion of experts in business or startups. To courses and workshops , and even to the experiences, captured in testimonies of innovators who managed to achieve success. Do you identify with what we say. Let’s take a look at six online sales books that every entrepreneur should read to clarify doubts and land ideas.
Online Book Sales: Our Top 6 of 2023
Why resort to online sales books? We must be clear about the growth that digital businesses have had around the world, much of which is derived from the restrictions that countries imposed to stop the coronavirus pandemic. This context forced businesses to migrate customer service to digital channels, something that has now become completely normal.
Never stop: autobiography of the founder of Nike , by Phil Knight (2016)
This is another text that we as entrepreneurs cannot miss. While it is true that Nike is not a brand that started in the digital age, the success story of its founder is the dose of motivation that we need when we think that starting is impossible.
The book tells how $50 was enough for h5 production: hands-on experience and software selection. Knight to start what is now the business of his life. The initial budget was enough to start importing quality shoes from Japan to the United States. Today Nike is the most important sportswear company in the world.
The book shows the entrepreneur’s story of entrepreneurship, which serves as an impetus for us not to stop, despite adversity, to achieve what we long for but have frozen due to fear and insecurity.
The blue ocean strategy , W. Chan Kim and Renée Mauborgne (2004)
Launched in 2004, the book Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne has not lost its relevance and is so versatile that what it proposes works perfectly for traditional, hybrid and purely digital businesses. How do we differentiate ourselves from the rest?
The premise of the text is the fact that businesses in the world practically sell the same products and have the same audience as their competition, they even strive (in some cases) to steal customers from businesses that serve the same sector, this being a simple strategy.
The book tells us how to ensure lasting success for our businesses by creating new markets, described here as “blue oceans,” that have not yet been exploited in order to differentiate ourselves from the competition.
The black book of the entrepreneur , Fernando Trías De Bes (2007)
In 2007, the economist specializing in creativity, Fernando Trías De Bes, published The Black Book of the Entrepreneur to define the traits that we should have as entrepreneurs. Although the text is more than a decade old, it is worth reading because its content is transversal to all types of businesses and all types of entrepreneurs that we are.
Trías De Bes shows in the pages of the book why the entrepreneur must be full of motivation and talent, but he also describes the dark side of entrepreneurship and the reasons why a project generally does not last more than four years. It is not a step-by-step guide on how to start a business. More than that, it is a list of the vices or negative habits that we should not fall into as entrepreneurs.
Discover Whaticket
All of these books are great! They will help you with intellectual and inspirational tools to materialize that online business that keeps you up at night. And if you are also looking for practical and technological tools to add to your project in regards to an area as sensitive as customer service, today we want to talk to you about Whaticket.
We are a multi-agent software that allows you to centralize all your customer service channels in a single inbox: WhatsApp, Instagram Direct and Facebook Messenger, job data also allowing all your agents to handle your customers’ messages on different devices but with the same phone number. In addition, we offer you a chatbot to join your sales team and be able to serve your leads on those days and times when no one is online, among other features that you will love!
The result: your customers’ waiting times will be reduced to zero, and therefore, your conversions will skyrocket! Optimizing customer service is the secret to having a successful online business.