Since the death of Silvio marketing scenario Santos, founder and icon of SBT, the network has undergone an important management transition. This change the beginning of a new era, with a strategic repositioning in marketing scenario marketing and programming. This blog aims to analyze the current marketing scenario at SBT, exploring the changes and the benefits of this reformulation.
The life and legacy of Silvio Santos
Silvio Santos, whose real name is Senor Abravanel, is as one of Brazil’s greatest entrepreneurs. His career began as a street vendor and into a presenter, creator and strategist. In addition to founding SBT in 1981, he the way television was made by aligning entertainment and advertising.
Among his most memorable strategies are the promotion of products such as Baú da Felicidade and Tele Sena in his programs, as well as the ability to surgically adjust programming to attract audiences.
SBT’s new marketing strategies
With the change in management, the broadcaster the to modernize its approach to have greater reach in advertising by implementing innovative initiatives:
Launch of the Streaming Platform: in line with the demands of the digital age, SBT its streaming platform, +SBT, bringing together a vast catalog of content that engages with different audiences and reinforces its online presence.
>Reformulation: by the legacy of Silvio Santos, but with a modern outlook, the broadcaster its to meet the content consumption habits of new generations, maintaining traditional korea whatsapp number data programs and introducing new features such as programs with digital influencers, hiring presenters, live broadcasts of football matches and also shows.
>Interactive Actions on the Streets: in a marketing strategy that mixes nostalgia and modernity, SBT in initiatives such as tuk-tuks, carts and traveling screens to reach a larger audience, promote specific content, including documentaries and reunions of iconic casts, even wrapping the inside and outside of train cars on the Linha-9 Esmeralda in São Paulo, to publicize the launch of its new streaming service and the available content to more than 450,000 people.
Keeping up with generational changes
SBT understood the importance of engaging with diverse audiences, from Generation X, who grew up watching the open the settings app and select sounds channel, to Generation Z, who are digital natives. This diversity of audiences adaptations, such as creating content in the program and on social .
Maintaining the network’s old hits, such as soap operas, miniseries and talk shows that have won over audiences over time, SBT has also new formats that fit in with the new generation, such as podcasts and content that addresses more up-to-date and accessible issues for different audiences, in addition to adopting a more youthful approach in some high-audience programs, such as Domingo Legal and Programa Silvio Santos itself, now by Patrícia Abravanel.
What are the benefits of the new strategy?
The changes not only SBT’s relevance in the Brazilian landscape, but also doors to new trends. The repositioning reinforces SBT’s identity while bringing it closer to contemporary demands. Through facebook users the wide variety of formats and themes, the television channel further strengthens its brand and attracts new advertisers. The result? Better audience figures, with some strategic changes that, despite bringing more modernity, do not abandon the essence of the channel’s programming.
On the other hand, the implementation of the +SBT streaming platform has also become one of the main points that benefit the broadcaster, managing to maintain both audiences with a variety of content, both in analog (TV) and online. SBT has in other that go beyond television, bringing convenience to the audience. In addition, offering free content that can be whenever the person wants, makes the audience stay more to the brand.
An era of great success
SBT’s new marketing landscape highlights a strategic evolution that honors Silvio Santos’ legacy while embracing current trends. The combination! of interactive actions! digital adaptation and content diversification! demonstrates that the broadcaster is to remain competitive and relevant in a constantly changing market.