interactivity points in both digital and physical systems. Also known as interaction design or IxD design, it aims to optimize the relationship between user and product.
The desire to maximize the user’s experience with a given product is a constant concern for those who deliver such digital products since it leads them to prolong the time they spend using it.
This search led us to discover new concepts and areas of knowledge, such as Interaction Design and Experience Design. They have similar goals croatia phone number data but are conceptually distinct.
However, some claim the two have little or no difference between them.
Interaction Design studies aspects such as usability, graphic design, functionality, and readability with the central objective of developing interactivity and increasing public attention, which is great in areas such as marketing and sales.
In this article, you will see:
- What is Interaction Design?
- What are the applications of Interaction Design?
- What are the benefits of IxD?
- Where can we use Interaction Design?
Keep reading!
What is Interaction Design?
Interaction Design, or IxD design, is an area of IT — and design — responsible for studying, planning, and applying points of interactivity in digital the new sbt marketing scenario and physical systems to optimize the relationship between the user and the product.
The idea is to encourage people to develop simple, intuitive, and objective contact with digital products. To that end, the interaction designer looks for ways to predict how people will interact with the system that they’ve created.
Despite being a relatively new area, those who want to invest professionally in Interaction Design need to know different fields of study, ranging from design and programming to data processing.
A key concern of Interaction Design is that interactivity must come in the simplest way possible so that the user understands precisely what to do.
Since this also involves studying people’s experiences with the system, it is common to conflate Interaction Design with experience design, or user experience design.
The relationship between Interaction Design and experience design
The relationship between these two fields is not obvious: they are both new and share overlapping areas. Therefore, some experts claim they are the same, while others claim Interaction Design is a subdivision of user experience design.
That is because user interaction with the system email leads database is also UX design responsibility, which also concerns other areas, such as information design — the one responsible for designing how to store and organize information.
We can say that UX design is a broader area of study of delivering a “usable” system to users.
In practice, speaking of large projects, Interaction Design is responsible for creating wireframes, mockups, or website design prototypes while other professionals are responsible for general planning and creating the appropriate structure.
Wireframes are a graphical representation of how items are arranged in the system. It’s like a draft: there is not necessarily a commitment for them to look like the product’s final version.
They are used to define the concepts that will be inserted into the project’s design and not show how the final design will look.
What are the applications of Interaction Design?
There are many Interaction Design applications since it is responsible for several different steps, which, when considered together, guarantee the best possible interaction between users and the system in question.
IxD is concerned with the interface and its impact on users and the system itself. It also pays attention to the social aspects of the product in public life, including the emotional relationship IxD creates. After all, this is also part of the interaction.
The products that IxD works on might be virtual games, applications, websites, banking systems, or any other project in which an interactive environment suits its users’ preferences.
Many people don’t know who the real customer of Interaction Design is.
The financier who pays for the project is the customer of the interaction designer, while the users are customers of the system which the designer develops.
The program should be designed for users, not project financiers. People should be aware of this difference, since some may be dissatisfied with the project’s design.
As we stated at the beginning of this article, some areas are within the competence of Interaction Design. We’ll comment on each one. Check it out!
Readability
IxD must ensure that the product created is readable for users. It must be easy to understand and interpret for those who will use the product.
For that very reason, the design, the layout of spaces, the choice of font, icons, and symbols must all be taken into consideration.
Usability
Usability means how easy it will be for users to handle the system. The easier it is, the more usable.
To demonstrate usability before launching the system, the interaction designer must use tools such as wireframe, mockups, or prototypes, which we presented in the previous topic.