We are now living in the era of marketing 4.0. The term was coined by the renowne professor and author Philip Kotler, refers to the present period; marke most notably by the digital revolution already taking place the ultimate in businesses and companies worldwide.
The introduction of new channels, such as social networks and blogs, allows businesses to create exceptional user experiences that may now be enjoye by a greater audience, such as the live broadcasts.
Since Digital Marketing is an activity with high accessibility and scarcely any restrictions, it is only natural to assume there would be a lot of egypt phone number data competition among companies to explore and capitalize upon its many features.
In order to stand out from the competition, a business’s marketing content must be both authentic and relevant to the public. The idea is to establish a dialogue with the buyer persona, creating long-lasting and lucrative relations.
That said, one of the features that have been gaining prominence in the search for consumer engagement is Live Streaming. Don’t know what it’s all about?
We will address the following topics:
- What is Live Streaming?
- How did this trend arise?
- Why does Live Streaming keep growing so fast?
- How do businesses benefit from it?
- How to produce a successful Live Streaming?
- How to advertise your Live Streaming to the public?
- What are the best tools to perform Live Streaming?
Keep reading and find out!
What is Live Streaming?
Certainly, you are familiar with streaming lgpd trends and future: navigating changes in data protection in brazil services like Netflix and Spotify, two of the most common examples in this category, which consist, in each case,the ultimate transmission of data (audio and/or video) via a computer network.
In other words, users no longer need to make downloads in order to consume the content, which marks a revolution for those most experienced in the digital environment.
Therefore, when we talk about Live Streaming, we are talking about a data transmission which occurs live, as the term “live” suggests. Thus, anyone with access to adequate tools can transmit their content in real-time to users worldwide.
On this point, it is worth noting that internet speed is important at both ends: the transmitter and the receiver.
Unlike conventional streaming services where you can pause, rewind, or fast-forward through content, connection failures while using Live Streaming may cause users to lose pertinent information — unless the latter is made available later.
How did this trend arise?
Although the term has enjoyed an ever-greater email leads database degree of popularity due to the digital transformation, the first Live Streams were actually achieved long before the introduction of broadband, when the web was still in its infancy, slow and with only the capacity to reach a limited number of users.
The first recorded instance of a “stream” came from Palo Alto, the heart of Silicon Valley, and the base for many different technology companies.
In June of 1993, a band called Severe Tire Damage played at Xerox headquarters. In another part of the same building, scientists discussed a type of technology that would be capable of transmitting data in real-time over the internet.
One thing led to another, and the music played by the group became the guinea pig for a trial experiment.
The project proved to be a success the ultimate when scientists located in Australia confirmed that they had been able to follow the entire transmission.
A year later, it was the Rolling Stones’ turn to take a chance at this new technology, and for the first time, they broadcasted a musical event to a much larger audience.
As a tribute to their idols, Severe Time Damage agreed to open for them at the event.
Popularization
Despite having captured the interest of artists and producers, Live Streaming failed to gain attention at the time, when the internet was poor in quality, small in size, slow and static. So we skip straight to 2005, the year marked by the launch of YouTube.
By allowing users to post their own video content in a simplified way, YouTube was evolving into one of the greatest pillars of digital democratization.
Six years after it was launched, the platform gave life to a new resource that finally put Live Streaming on the map once and for all: a service where the users can make their own broadcasts.
YouTube’s first major breakthrough was in 2011, with the royal wedding between Katherine Middleton and Prince William of England. The event, whose recording is still available on the platform today, reached millions of people.
In 2012, another live broadcast definitively confirmed the undeniable appeal and popularity and relevance of this new digital marketing tool.
In an advertising campaign conducted by Red Bull, Austrian Felix Baumgartner