Facebook contests can help you gain new fans, contacts, conversions…or they can also kick your ass. That is if you don’t pay attention to the rules that contests are subject to. Apart from Facebook itself, which can ban a contest if it is against the rules, the most careful guardians are the fans and contestants themselves. How to make sure that the contest is interesting, viral and brings you the necessary reactions?
Play by the rules
Keeping track of Facebook contest rules korea email list can be quite challenging, and if you don’t follow them regularly, it can feel like a lot of information that you can never get through. So what should you look for? To get started, review the basic rules in our infographic Does Your Contest Meet Facebook’s Requirements? You’ll find everything you need to know before you start.
Give people a reason to participate
In the piles of content that are being successful Facebook contest poured at your fans every day, it is becoming increasingly a large number of concurrent visitors difficult to capture your audience’s attention and engage.
Why should people participate in your competition? Most often for these few reasons:
- competition (or most often winning) is interesting for them,
- is it useful for them or someone else,
- they want to have fun,
- they want to show off,
- they want to provoke a discussion or reaction.
So think about what reaction you want to evoke in them and keep that in mind when creating your contest.
Avoid chronic competitors
The “gaming mafia” is the name cyprus business directory successful Facebook contest given to a group of people who participate in every available competition, regardless of the industry, context, or medium. If they start participating in your competition, you may not reach any real fans at all, and the mafia will definitely not become your future customers. So how do you avoid them?