Today it looks like it’s going to be all about the picture. I just came across this graphic of how Google Ads prioritizes matching queries to keywords . AI now takes precedence over ad rank. This is important for understanding how to structure campaigns.
A few tips for pMaxca :
With video, campaigns achieve 12% more conversions, and if you deliver horizontal and vertical video, you can improve your results by another 20%
tips for in-feed images: show moj database use cases, people using the product, avoid text and logo
tips for normal banners: simple background, simple message and call-to-action, use brand elements
If you manage campaigns for e-shops, you might find it useful to learn how to increase the average order value by making adjustments to product pages .
You will also find a checklist for creatives there
This is a pretty basic article about feed mistakes you should avoid. But just to be sure, check that you really know everything about them .
Quite a nice reflection on how how to develop a successful e-commerce strategy in 2025 SGE (search generative experience) will affect PPC and SEO . The article claims that there will be less space for advertising, lower CTR and actually we won’t be dealing.
With CTR so much anymore and we’ll be more about CPA. So I would be more afraid that search will move completely elsewhere.
Other news
If you’ve been a long-time subscriber to the newsletter, you know how much I love keyboard shortcuts. So here are the shortcuts for Meta Ads
Finally, one more B2B topic: a promise in advertising can maldivian lads improve results by 2.5x . What does a promise mean? The campaign should focus on a clear promise that helps people understand the value of the brand, its services or products they buy.
But according to research, 82% of B2B companies forget about this. And here is the scale of effectiveness in B2B