In the next step, during discussions with the internal team, we found out that people really call this solution by different names : suggestion box, ethical line, hotline, etc. So, on the contrary, we expanded it quite a bit.
We had to understand what each query meant and
what people were actually looking for in order to come up with landing pages. For example:
Whistleblowing policy – guidelines – they are looking for what an internal guideline should look like
We also targeted words associated mom database with the law in different countries where the law was coming into effect..
We always had dedicated landing pages for these words because people were looking for information about the law and we had to convince them that we were the best solution.
STEP 2: Set up proper measurement and work with lead quality
Measuring and quality of leads is competitive pricing: avoid price wars, secure profit margins the basis of success in B2B and sometimes a long journey.
We didn’t set it up ourselves, Faceup had an internal person for that. But our role was to validate the data, monitor its quality, and challenge the correctness of the settings and the accuracy of the measurements.
Thanks to this, we discovered several discrepancies and were able to figure out that there was an error in the settings somewhere. Ant work?
Whistleblowing law – law – they are looking for how to fulfill the law
We started with optimization for clicks on the Demo/Register button. But that was a big bummer, we often saw great results and the company reported declines.
That’s why we started pulling maldivian lads information about leads from CRM into a spreadsheet and comparing where the leads were coming from and bidding accordingly.
But the game changer was when we started importing offline conversions directly from CRM into Google Ads . We imported several levels of lead quality