Throughout this article we will discuss the topic of seo for ecommerce and, among other things, we will see a series of basic tips to improve the seo of your online store.
Getting an ecommerce site to appear
in the top search engine results is becoming increasingly difficult, not only because we are facing giants such as amazon, but also because the number of competitors in the form of small and medium-sized online stores is growing every day.
On the other hand, although competition is fierce, e-commerce is going through one of its best moments, both in terms of the number of online buyers and the frequency of purchases, and the forecast is that it will continue to rise.
Do you know how to do seo for ecommerce and position your online store?
According to a recent study by xopie and bbva, the approximate number of online stores operating in spain is estimated at 85,000 , of which the majority are panama phone number library prestashop or magento, and to a lesser extent, other open source technologies and saas online stores ( source )
with so many online
stores and products on offer, how can you ensure that your ecommerce attracts customers interested in your products?
The solution lies in seo for ecommerce or, in ch leads other words, in positioning your online store for the exact searches that your potential customers perform on google, through an seo strategy .
List of basic tips to improve the seo of your online store
find and select the right keywords
this stage is one of the most important.
If you choose keywords with
too much competition, it will be very difficult to rank your online store.
On the other hand, if you choose keywords that have very few online marketing trends in 2016 searches, even if you manage to position yourself, the traffic you will receive will be insufficient to achieve sales.
The key is to find the balance between competition and searches, these are the keywords that interest you to learn how to position your online store.