The fact that sales are increasingly dependent on the Internet is reason enough to educate ourselves on such. A vast subject, especially if you want to know all the elements necessary to ensure success in the 2.0 world, running your own business.
So let’s get started with our top books specific database by industry on online sales. They are not in any specific order.
1.- The art of starting 2.0 , by Guy Kawasaki (2016)
Among the top-ranked books to consult when you are thinking about launching a digital company or startup is The Art of Starting 2.0. The Definitive Guide to Starting Any Business in the World 2.0 , by Guy Kawasaki, one of the best-known entrepreneurs in the world.
This book is a sequel to The Art of Getting Started , released by the same author in 2006. The text contains advice and recommendations to strengthen those first ideas that come to mind when we want to start a business or expand it. It is a fresh and digestible book when you read it.
2.- The branding method: how to create brands that provoke, sell and impact , Carolina Kairos (2022)
We are still in the wave of beginnings. So another book that we cannot miss reading to start with all the engines of our business is The branding method: h5 production: hands-on experience and in-depth analysis how to create brands that provoke, sell and impact , by Carolina Kairos. It is a guide that helps us to draw up the route or the marketing and branding strategies for our brand, because in these times that is essential.
Carolina Kairos is CEO and Head of Strategy at the marketing and branding agency Padawan. In the text she details her experience in the area with examples and presentation of real cases. Kairos’ idea is that as readers we know the basic concepts of branding, if we don’t know them, and at the same time we can define each part of the process of creating the plan.
The expert leaves us a gift between the pages job data of the book with more than twenty practical tools to apply in each of the phases, which she identifies as: consumer, competitive strength, brand platform, identity and activation.
3.- Set it up online , by Víctor Espigares (2015)
Another text that you cannot miss if you are in the process of starting your online business or if you are migrating to digital channels is, precisely, Montártelo por internet, a book in which you will find the story of how an individual can achieve the life of their dreams by managing their business online. The text also outlines the idea of how to focus on the objectives and goals of a 2.0 company and the possibility of being able to meet them from anywhere in the world and with a schedule that suits us.