Consumer 4.0 is the result of the resources they have. This profile has quite specific characteristics based on a high level of demand and easy access to information.
Nowadays, it’s not enough to simply sell an interesting product. It’s essential to engage consumers by using the right means and developing the right platforms to attract them.
The question is: is your company ready ghana phone number data for all this?
In this post, we will discuss:
- What are the stages of consumer evolution?
- What is consumer 4.0?
- How can your company adapt to consumer 4.0?
- How to create new opportunities in this scenario?
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What are the stages of consumer evolution?
Over the years, marketing has always helped companies to position themselves in the market.
Then, marketers could capture the public’s attention, promote their products, their proposals, and see their own business strategies.
Marketing has always been crucial to the new sbt marketing scenario companies. And it also has been affected by the changing culture and available resources.
In each stage of this evolution, marketing was carried out differently because of the distinct behaviors, habits, and demands of society. Also, public opinion had undergone many significant changes over time.
All this impacted not only the way of doing business but also the way of doing marketing. This generated a natural evolutionary cycle.
When we talk about consumer 4.0, it’s not hard to understand that we live in the era of marketing 4.0. To understand the current context, we need to go back in time.
To do so, let’s consider consumer evolution over the years, starting from its first version.
Consumer 1.0
In the first era of marketing, the consumer wasn’t even aware of what a brand was. To them, it didn’t matter what the product’s added value was, but rather what that product could offer as a solution.
The focus was the end, not the means. For email leads database instance, if a company sold cars, consumer 1.0 would be more interested in knowing the product’s technical specifications.
This pragmatism is a consequence of little access to information, as well as the simplicity of society’s traditional lifestyle and its demands at that time.
There were few differences among consumer groups, so brands didn’t have to worry about segmentation. Thus, consumer 1.0 wanted a product, and that was their only relationship with companies.
Consumer 2.0
Consumer 2.0 is marked by a period of increased competition among companies. With broader markets and more competitors, the public started to have options.
It brought a question: if there are two or more companies that sell the same product, which of them to choose? This changed consumption.
If there are more alternatives in the market, the consumer also has a better chance of selecting a favorite brand. Then, the consumer becomes more demanding and reacts according to the market’s behavior.
Thus, marketing 2.0 created the concepts of brand and positioning. To meet the public’s needs, it was necessary to show why your product was better than your competitor’s.
Consumer 2.0 was already being seen with these characteristics. Companies started to segment these consumers to meet their needs. After all, they were becoming increasingly demanding.
To communicate with them, it became necessary for companies to address their consumers’ problems and show how their products or services would solve them. People were open to this persuasion.
Consumer 3.0
More recently and akin to what we witness today, consumer 3.0 has shown higher demands.
So, the simple segmentation by demand was beginning to feel like an obligation. Only then, brands felt the need to win the public on a deeper level.
With so many alternatives to choose from, consumer 3.0 began to feel the need to be included. They wanted a sense of belonging.
With that, those people became more open to positioning campaigns, by which brands were showing a stronger personality.
Naturally, such characteristics should be aligned with consumers’ thoughts.
After all, society demands became important and started to shape the marketing, proving the strength of the consumer 3.0.
This concept is new and doesn’t differ much from what we see today.
This type of public is quite demanding, wants a more intimate relationship with the brand, and feels understood when seeing a company positioning itself.
Consumer 3.0 seeks such empathy and the feeling of belonging and being understood. They are no longer just buyers but a part of the whole process.
What is consumer 4.0?
Consumer 4.0 is the evolution of the 3.0 version. But there is a fundamental element that changes everything: technology.
This more segmented approach, considering the public and their social demands, proceeds normally. However, the modern consumer has broad and constant access to technology.
The digital transformation era brought significant changes to society and, naturally, impacted consumption.
Besides requiring personality, similarity on values, and alignment of thought, the consumer 4.0 demands a more digitized communication and relationship.
Today, social media have a great impact on life in society, and consumption reflects that. More than keeping a profile on social networks, companies need to act properly.
It’s not enough to have exposure, advertise, and show products or services. It’s essential to be present on networks and the web as a whole.
Customer service, for example, is one of the most important factors for consumer 4.0. They want to communicate through digital channels according to their daily