Here you will find some prompts for improving ads and creativity . For example, there is a nice demonstration of A/B testing of ads.
I found this post interesting because finally someone said out loud what I think: “clickfraud software is a scam”. Check out the comments too.
Another interesting article
About search fragmentation and how companies should respond to it. So the article has 2 main problems – it focuses on search zalo database fragmentation only within AI and the advice it gives is very abstract. But I think it’s still an interesting source of food for thought.
And finally, a post about why you should really be careful with branded keywords: you should avoid bidding strategies for branded campaigns and carefully exclude them from other campaigns. Why? I quote from the post : “Google increased our CPC by 3264%”
A large analysis by Optmyzr studied RSA , what did they find?
Ad strength does not correlate with performance, so you shouldn’t worry too much about it
pin, but not everything
use shorter texts, they how to reach new customers with strategic partnerships [pitch template] always perform better than longer ones
Meta, Kantar, and Creative X conducted a survey to find out what effective creative looks like . It’s probably not too surprising:
Human presence and interaction
With the viewer have proven to increase the effectiveness of advertising by 81% (they say you should look people in the eye, which has also worked well for us for years)
Brand integration, where the maldivian lads brand and product are a natural part of the story (46% increase)
Visual dynamism and fast pace (74% higher ad performance)
Distinctive atmosphere that can include music and a special color palette (67% performance improvement)
I know that you can’t make an ad like that for every product. But it’s really a beautiful inspiration.