Tom Komárek shared a lot of practical tips on how he works with companies and slowly gets them to build a brand.
Koala : from 350 per month, it has 10k clearbit reveal credits per month and it can do. Those segments where we monitor how my simplified funnel moves and you can also see what the path of a specific customer was before they became an opportunity.
And what will you learn:
What are the 99 acres database differences between B2B and B2C brand building?
When should B2B start building a brand?
How to come up with a strategy for what a B2B brand should communicate?
How to choose trust factors for ads?
Other podcast platforms:
Spotify
Apple Podcasts
Bonus materials and extra tips from Tom:
Here are the links why is virtual reality important (and is it more than just gaming)? to studies on human behavior and how brand familiarity and preference play a significant role and the messy middle (as we talked about supercharged brands)
Tools:
Disclaimer: bargain with everyone and you can negotiate a better price even with G2!
G2 intent data (pricing up to 200 employees – then it goes up a lot)
Clearbit : 170k enrichments/reveal maldivian lads per year costs us $15k in one project (Even before the acquisition by Hubspot, I had 50k reveals per year in another project, they also offered $15k, but at the end of the quarter they themselves offered a 50% discount.)