When e-commerce store owners talk about their most important marketing metrics, conversion rate is almost always at the top of their list.
There are good reasons for this – the number of people who visit your online store and make a purchase is crucial to the success of any store.
But optimizing the conversion rate is easier said than done.
What is a conversion rate?
Conversion rate measures the percentage of people who completed a desired action on your website. That action could be signing up for a newsletter, sweden email list downloading a lead magnet, signing up for a free trial, purchasing a product, or many other actions.
The conversion rate is extremely returning visitors: how to generate a loyal public to your blog important for shop operators because it influences the return on investment (ROI) of all other marketing measures.
How to calculate the conversion rate
You can calculate the conversion switzerland leads rate by dividing the total number of conversions by the total number of visits to your website. It is expressed as the percentage of page visitors who completed the desired conversion action.
The formula for calculating the conversion rate is:
total number of visits to your website
This represents the total number of page visitors who accessed your website within a specific period of time. It includes all interactions and sessions on your website, regardless of whether a conversion occurred or not.
Many marketing analytics tools have a built-in conversion rate calculator. Shopify Analytics calculates it automatically, and Google Analytics calculates it once you set up conversion tracking (or have the automatic integration set up). These tools also offer more options for segmenting this number, for example by marketing campaign or device.
Sometimes marketers calculate conversion rates using a slightly different formula: based on the total number of visitors to their site instead of the total number of unique visits. This formula helps account for customers who visit multiple times before making a purchase.
Which factors can influence my conversion rate?
Many shop owners want to know a universal benchmark for a good conversion rate. A holistic analysis of conversion rate performance should consider these factors: