Google introduced the new version of Consent Mode in November last year in response to the Digital Markets Act (DMA) ,
which regulates the handling of user data within the European Economic Area.
Google, as one of the so-called gatekeepers, must now document consent to the collection of user data and its use across its services.
For advertisers,
This change practically means adding 2 new types of consent to existing consent solutions. The parameters are:
ad_user_data = consent to sending bc data india user data to Google services – e.g. as part of Enhanced conversions measurement
ad_personalization = consent to personalized advertising (remarketing)
Google Tag Manager (GTM)
If advertisers do not start collecting and sending new consents together with Google brands, they risk significantly limiting the collection why is virtual reality important (and is it more than just gaming)? of remarketing audiences and conversion attribution in the.
Google Ads interface from March 6. Therefore, checking the correct settings, both on the consent side of the solution and on the data sent to Google services, is absolutely crucial for us.
In this article, we will focus on 6 options for checking Consent Mode settings for a website within:
GA4 interface
Google Ads
Check in the china phone numbers Google Chrome console
Checking consents sent in Google tags
Google Consent Mode v2 review options (for web)