In its new update, the Mountain View giant once again reminds website creators to adhere to the long-standing webmaster guidelines.
The most important rule is to write for your readers, not for Google robots
On the Google blog, the team responsible dataset for the development of the search engine advises Internet content creators to always assess how the content can help Internet users (readers of a blog or website, or customers of an online store) before writing and publishing their text.
Want to prepare texts that are compliant with Google Helpful Content? Remember to follow the basic rules:
- provide only true information – before web development companies in boston providing any data, check it thoroughly in well-verified sources. Take the example of experienced press journalists who base their articles on knowledge provided by experts and very often check the same information in several different sources,
- prepare a good headline (h1) – the title should be catchy, but it cannot be so-called clickbait. Never promise the reader that they will get an answer to a question if you do not include it in the text. Make sure that the title does not distort reality just so that more people click on the link. Also, give up on metaphors, metaphors or complicated wordplay. Such titles work well in poetry or literature. On the Internet, the best headlines will be those that clearly and distinctly tell the recipient what they will learn from your article,
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Never plagiarize content from other sites
- – create unique, original texts zn business directory (give up any content generators or use of synonyms),
- prepare interesting content that brings something new to the discussion – do not copy article ideas from competitors, do not duplicate information that is already available in many places on the web, do not adapt ready-made articles into your own words. Write independently from beginning to end and try to show your own point of view,
- in rankings and lists, do not summarize what others have written long ago. If you want to post them, prepare them yourself based on your own experiences, assessments or tests,
- focus on expert content – supported by experience, your own knowledge and familiarity with the industry. When you want to post guides on your company website or store blog, make sure that each of them is as exhaustive as possible, provides recipients with ready-made solutions and specific answers to the questions they ask.