Measuring, analyzing and rethinking these actions, based on the results obtained, is essential to improve our strategy and drive the growth of the institution .
In this article, we will share with you some of the most important indicators that will help you measure your digital marketing strategy .
Without metrics there is no improvement and, consequently, no growth.
We know you’re concerned about whether your efforts are paying off, but often marketing and sales teams aren’t even clear about the strategy’s objectives .
And even the success or failure of a campaign is measured solely on the basis of the registrations generated, without evaluating the conversions prior to the generation of clients, that is, the visits and leads.
Remember that subscribers are the end result of successfully attracting visitors to your website and converting them into leads . But, without visits there are no prospects, without prospects there are no sales, and without the analysis of these metrics, the institution’s growth will be stagnant.
5 basic KPIs to measure your digital marketing strategy
Inbound marketing strategies are based on attracting organic visitors with quality content . By measuring the results, ghana telemarketing list you will gain insight into the effectiveness of each action or topic you have developed.
1. Traffic generated
It’s about measuring the impact of your topics on search volume (organic, social media, email, month-to-month traffic comparisons) and 5 digital marketing trends in the education sector what has helped attract more students, as well as how many of them have signed up.
This allows us to determine which germany phone number keywords are not working or which content is relevant to the institution’s buyer personas .
2. Contacts or records
How many potential students registered on your site , subscribed to your blog or downloaded an ebook? You should measure, from the traffic generated, how many of them provided you with their data. This way, you will have more information about your prospects and their needs.