This article complements the podcast and contains a lot of other information that.
Was not included in the podcast (otherwise it would have lasted about 3 hours ).And you will also find links to specific solutions that we talked about in the podcast.
What are third-party cookies?
Third-party cookies = pairing key -> Cookies are now the main tool for passing on what is happening on our website/domain (conversion, visit, etc.) to another domain (e.g. Google, Meta).
The name “third party” then means vnpay database that cookies on our domain can be created by someone else (in this case directly by a platform like Google, Meta). This option will end in the fall.
But cookies don’t end there.
The first party remains. However, first party website it’s important not to confuse email cookies themselves cannot connect two different domains and are important, for example, for measuring data within Google Analytics (with the consent of analytical cookies).
This means that the end of third-party cookies will impact audience size and the ability to measure conversions, so you need to be prepared for this.
What should a PPC specialist do?
Learn to control the collection of consents (agreements/disagreements)
We recommend implementing “ Advanced Consent Mode ” for consents. Always run measurement codes, i.e. even without consent. According to china phone numbers the consent settings, the behavior or content of the sent data is subsequently adjusted and, for example, data modeling in systems can take place.