How to Start Messenger

Denmark Business Directory o btained wisely: having new information about potential clients, you can create an offer that is relevant to them. This ensures progressive advancement through the marketing funnel.

of micro-interaction, which helps increase customer loyalty and helps them make a choice when making a purchasing decision.

With the help of messenger marketing, promotion through the funnel becomes more secure, reliable and trustworthy than when using email.

Advantages and Disadvantages of Messenger Marketing

Among the undoubted advantages of messenger marketing, the following should be mentioned:

• Affordable price : sending SMS messages is much more expensive than sending messages in messengers. The latter also provide the opportunity to create longer and more informative texts.
• Content variability: in addition to text, messengers can send images, video files, etc.
• Loyalty : users’ attitudes toward messenger marketing are more favorable than toward other types of mailings. Moreover, from a technical point of view, it is not so easy to determine the sender of messages in a messenger, and therefore the number of complaints is very small.
• High efficiency : given the newness of the tool, responses to messages in messengers are equal to and even higher than the level of feedback in SMS messaging.

However, messenger marketing also has some disadvantages:

• No API: Messenger Mar country email list keting can only be used to send advertising information, transactional messages cannot be sent.
• Popularity of messengers : today in the Russian Federation, messengers are used by no more than 50% of mobile users.
• Messenger marketing phone number list  is not subject to the Law on Communications : there is no   guarantee that all sent messages will reach their recipients.
• The difficulty of monitoring mailings :  messenger marketing is opaque, it is very difficult to track the actual percentage of delivered messages and other indicators.

However, despite these shortcomings, messenger marketing is a very effective way to promote products.

Who and what is messenger marketing suitable for?

1. Small businesses that sell goods and services (say, most individual entrepreneurs and small firms). Messenger marketing can be used to interact with consumers, receive and process orders, and make appointments.
2. E-commerce retailers can provide consulting services, inform customers about the current status of their orders, promotions, events, and organize feedback. For example, this is how the Komandor company in Krasnoyarsk works on the Piggy Bank project.
3. Banks and financial services o B2b and Marketing perate via messengers such as WhatsApp or FB, Telegram, consulting clients on topics such as: “Where is the nearest bank branch?”, “What is the current exchange rate?”, etc. An example is the activity of Alfa-Bank in Telegram using a bot.
4. Companies specializing in telecommunications and cellular communications can inform their clients about the status of their personal account, the emergence of new services, and provide technical support (for example, the Tele2 company).
5. FMCG brands and digital agencies organize competitions, expand their client databases, and generate game mechanisms.
6. Companies specializing in passenger transportation , tourism companies and hotels use messenger marketing to consult clients and accept booking orders. In addition, these services send out reminders about flights and current bookings, letters with information about bonus promotions, last-minute deals, etc.
7. Cinemas can use messengercalling list   marketing to inform movie lovers about upcoming events, premieres, etc. A striking example is the activities of the KARO cinema chain.
8. Mass media can use messenger marketing for news distribution; in particular, this approach