Launched in 2020 as Instagram’s answer to TikTok, Reels has quickly become a preferred content format for consumers and brands. Users spend 17.6 million hours on Instagram Reels every day , driving engagement and content discovery like never before.
This short video format, which now allows up to 90 seconds of content, is very popular with users as Instagram’s algorithm favors Reels in its feed and Explore page. For businesses and influencers looking to expand their reach and build more dynamic connections with their audience, mastering Reels is essential.
In this guide, you’ll learn why Instagram Reels are worth your time and investment and how to incorporate them into your social media strategy to grow your Instagram followers .
What are Instagram Reels?
Reels is an Instagram feature that presents short video content (up to 90 seconds). You can record these short videos directly in the app using the Instagram camera or upload existing videos from your smartphone.
Similar to Instagram Stories, Reels are designed for you to share short, fun, and original video content with other Instagram users (who now number over two billion ). However, unlike Instagram Stories, Reels don’t disappear after 24 hours, switzerland email list so you can post Reels and continue to generate views and business.
When you post a Reel, it appears in your profile feed and in the dedicated Reels tab. Users can access Reels from the Explore page and the dedicated Reels icon at the bottom of the screen. As you scroll through the Reels feed, videos automatically switch from one to the next.
Reels offer various creative tools how to improve your javascript to be seo friendly for editing video clips; you can overlay text, stickers, and AR effects, and add original audio content or audio clips from the Instagram music library. You can also monetize Reels by using them to promote your products, collaborate with paid partners, and work with other brands on sponsored content.
size of Instagram Reels
Reels should be 1080 pixels wide by switzerland leads 1920 pixels tall, with a 9:16 aspect ratio. The dimensions are similar to a phone screen, since Instagram Reels are primarily viewed on mobile devices. Your Reels can be up to 90 seconds long, and captions are limited to 2,200 characters.
Benefits of Using Reels on Instagram
- Explain your products
- Increase organic reach
- Build your brand
Instagram Reels can be a powerful tool in your overall Instagram marketing strategy . Specifically, you can use Reels to:
Explain your products
Instagram Reels can include videos with product demonstrations, answers to frequently asked questions, how-to videos, behind-the-scenes looks, and tips and tricks on how to use your product. They help build trust in your company through increased transparency or encourage a purchase. If you tag products in the Reel, viewers can shop directly from the video.
Increase organic reach
Similar to TikTok, Instagram Reels allows viewers to swipe through and watch an infinite series of videos. The platform shows your Reels to consumers whose browsing history and preferences match the content you create. Instagram’s algorithm shows users new content – especially content from people or companies they don’t already follow. This provides a great opportunity for your videos to reach new audiences.