And Has a friend ever recommended something to you?
A new restaurant, a face wash, an unknown band.
Even if their recommendation is outside your usual tastes (Folktronica, anyone?), how likely are you to try it?
Pretty likely, right?
The power of testimonials has grown tremendously in recent years as more people rely on the word of others to validate their purchasing decision.
Where we once relied on feedback from friends and family, we now increasingly turn to online reviews for that much-needed social proof for almost everything.
But harnessing the power of a customer testimonial overseas chinese database isn’t always as easy as it seems.
This article will walk you through everything you need to know about using testimonials for marketing. We’ll explore:
Why testimonials are so effective
How to Collect Customer Testimonials for Marketing
How to use testimonials in your marketing plan ( with examples )
A step-by-step guide to using customer testimonials
1. Why are testimonies effective?
According to a study by Bright Local, 77% of consumers use reviews when searching for local businesses in 2021, up 17% from 2020.
Customer testimonials and reviews are quickly becoming a fixture in marketing strategies, and not just in the B2C space.
92% of B2B buyers will be more likely to purchase after reading a trusted review.
But why is a good review able to influence purchasing decisions?
Let’s take a look at some of the reasons:
Share And proof
A good testimony is worth its weight in gold.
Because?
The key lies in the nature of a good testimonial: a statement bad habits of parents hat reflects the quality of the product or service.
Literally, someone who records to say how much they love what you do.
This is known as social proof.
Robert Cialdini, who has studied social proof extensively , says, “A behavior seems more correct to us in a given situation based on what we see others doing.”
Simply put, in an uncertain situation (do I really need to spend $800 on the latest smartwatch on the market?) we assume that the people around us (friends, experts, celebrities, and so on) know better, so we look to them for confirmation of what to do (“yeah, you should definitely buy that watch!”)
Build trust in your products
Going back to my question at the beginning, why did you try something new based on a recommendation?
Because you trust your friend. Even if they have questionable taste in music.
The trust you have in them transfers to what they recommend: I trust them, therefore I trust their judgment, therefore I have faith that this product will do what it says it does.
The same goes for customer testimonials.
If potential customers see samples from satisfied customers, they thailand data are more likely to trust your product or service. In fact, 49% of BrightLocal survey participants say they trust consumer reviews as much as personal recommendations from friends and family.
It’s a great way for a new business to build trust in its relatively unknown product or service.
In fact, 77% of people are likely to leave reviews if they know a business is fairly new.
Share social proof
Word of mouth generates twice as many sales as paid advertising , yet only 33% of businesses actively seek out reviews and testimonials.
Word of mouth can make or break a business, but it has largely been seen as a factor over which brands have little control.
In the past, a company would go to great lengths to build an army of loyal customers in the hope that they would share their positive feedback with others.
But companies have more power than they think.
You can’t force anyone to give you a good testimonial (no, seriously, you shouldn’t do that), but you can, and really should, maximize what you have.
A couple of good testimonials can be amplified across multiple channels, giving you more control when sharing the positive buzz about your products or services.
why-are-customer-testimonials-effective
2. How to collect customer testimonials for marketing
So how do you support your marketing plan with good testimonials?
Of course, by incorporating customer feedback into your marketing materials.
Here are 4 areas to review before you start:
What kind of testimonials should you collect?
Who to ask to provide testimonials
When to ask for testimonials
How to request testimonials
1. What type of testimonials should you collect?
Video Testimonials
The popularity of video content has increased enormously in recent years.
Cisco reports that 82% of global Internet traffic will come from video by 2022.
Video conversion rates are also incredibly high.
84% of marketers say video helps generate leads according to a recent Wyzowl study , and 78% of marketers say video directly increases sales.
It’s not hard to see why testimonial videos are so effective.
Video testimonials are more personal and engaging.
In addition, they convey important social signals, such as emotions, gestures and facial expressions.
Studies show that after three days, your p