NEWS AND INTERESTING FACTS FOR SEPTEMBER 2024

Google: announced that eCPC will no longer be available for new search and content campaigns starting in October. It will stop working for existing campaigns in March.

Google: When selecting images for pMaxek materials, you can choose directly from images from the Merchant Center.
Google: Optimized targeting can now be adjusted by age and gender.

launches Partnership ads

you can promote creators’ videos and display a call-to-action button on the video
you can select a video viber database creator and target people who have seen that video
now testing adding YouTube partners to targeting in Demand Gen campaigns in Beta
testing new search ad format – adding photo galleries
in SA360 you can now automatically bid in Microsoft Ads

Google Analytics

You can now compare what is retargeting & how do retargeting ads work? performance across key metrics with your competitors. The data will of course be encrypted and only the median and average will be displayed.
New feature will bring category-level insights.
it will be possible to add negative keywords to pMaxek. Hallelujah! ?

pMaxka can see the search impression share. ?

adds video enhancement for Performance max that will create additional vertical, square, or cropped versions of delivered videos
image generation for ads can now maldivian lads be prompted in 6 additional languages ​​(DE, FR, ES, PT, NL, IT)
advertisers will be able to generate ad images that are consistent with their brand based on provided reference images and prompts

 

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