The last script can label products in the feed based on their performance. The author of the script recommends dividing products stockholder database into 5 campaigns, but it will also be great for analyzing product performance or separating.
so-called zombie products = products that you don’t see.
1. Distribution by channels
The first script you should deploy for every pMaxka you use is the script from 6clickz . It displays 5 key metrics on 5 clear graphs. Here you can see the development of costs, impressions.
conversions, clicks and conversion data and tools to perform the audit value by individual channels where the ad is displayed – shopping, search, video and display. Thanks to this script, you can better analyze the impact of changes when adding a new ad, adjusting tROAS and budget.
2. Brand vs. Non-brand
You can use this script if you are not excluding branded keywords from your pMaxka . Thanks to it, you will be able to divide the data into china phone numbers branded and non-branded. You will get a picture of how pMaxka is doing outside the brand and how much value pMaxka is able to create.
3. Search Terms
The third script can export search queries to a spreadsheet and you can work with them further. You can monitor their performance. You can decide whether to exclude words. Or you can analyze whether you cover these words in your normal campaigns.