Do you have campaigns on Microsoft? Or have you not even considered them? There are cases when you can get additional conversion volume thanks to Microsoft.
But there are some things you need to be careful of. And which ones? You will find out in this article or in our podcast.
To motivate you, here is some data:
For one company, we have more than 10% of conversions from Microsoft Ads, which is pretty good (and it’s not the US, but Europe), otherwise you can usually count on 5-10%
I’ve seen a company in the business owner database past that had Google advertising banned, but Microsoft allowed it. So you can try to see if you get at least a few conversions there.
What should you do? Check GA and see how many conversions you see from Bing organic. If they are there, go for it.
Is it worth it to you at all?
Now let’s take a look at what to watch out for when you get started.
Imports are the number one trap
Of course, you don’t want to how to increase your traffic with seo for small businesses create campaigns from scratch, so you’ll want to import them. You can do this once or repeatedly. And here’s what to watch out for:
Bidding strategy – you might want to start with a manual
Bids and Budgets – Since MS Ads can adjust these to “minimum for Microsoft Advertising” by default – this is selected by default and can bring some surprises in spend
Other links to our podcasts:
Device bid adjustments – not set by default
UTM – The source is maldivian lads automatically updated on Bing, but it needs to be checked at lower levels
Another problem is the results
Conversion measurement – we see many companies having problems with measurement directly in the interface.
Leads from tech companies tend to be of lower quality