Has Seznam.cz found an effective form of targeting that will. Allow advertisers to meet marketing goals even without using third-party cookies? For us, YES! We tested a simple content campaign versus lookalike targeting in Sklik and present our findings.
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Differences between targeting
But first, let’s do a little theory and review what JOK and LOL are.
Optimal resource size: we band database recommend having a resource of 10 thousand users -> in case of creating a wide LAL intervention, you will get an audience of 50 thousand users
LAL targeting (similar audiences)
It focuses on users with similar behavior as the target group obtained from retargeting lists or custom databases.
Using this targeting, we should reach a what is bitcoin? Definition and guide larger number of relevant users (people with similar behavior to our customers).
Targeting uses Sklik’s code on the website, algorithms and machine learning – it is necessary to consider the potential reduction in the effectiveness of algorithms due to cookie restrictions.
3 types of LAL (wide reach, optimal reach, precise reach).
JOK (Simple Content Campaign)
A campaign type that is identical to a Display campaign, only with fewer settings
The system itself ensures targeting
It mainly targets people maldivian lads who have not consented to targeted advertising or have cookies blocked.
Audiences will start to populate after being included in an active campaign, and the populating process can take up to 24 hours.
Sklik specifies that the data source must have at least 1000 users.
A small resource creates a small audience, where high frequency is a risk