If you own a real estate developer, you have probably already noticed the growing competition and how complex it has become these days to attract more prospects who become clients .
What strategies can we use to differentiate ourselves? How can we improve our techniques to increase sales ? We need to know where people are searching to find out how to reach them.
In this article, you will learn the advantages of real estate inbound marketing and how to implement it in real estate.
Why use inbound strategies in the real estate sector?
According to the 2018 lamudi Real Estate Market Report, 42 million people are searching for real estate offers on the Internet and the monthly average of searches exceeds 109 thousand. Still not convinced?
The Internet has changed the rules of the market and in real estate, statistics tell us that:
- 43% of people search for properties on the Internet.
- Only 3% of people decide to buy a house based on an advertisement in print media such as flyers, magazines, newspapers or billboards.
- 33% of people close the sale thanks to the advice of a real estate agent.
These data tell us that we are dealing with a more informed buyer who not only seeks guidance through online platforms such as vivanuncios or lamudi, but also compares, analyses and requests recommendations on the web.
Outbound marketing vs. Inbound marketing
If you are a real estate agent or developer, chances are you have or are using some of these tactics:
- Advertising in magazines, advertisements, newspapers and other print media
- Placing online ads on websites and search pages
- Sending promotional emails to a list of people who don’t know you
This type of advertising (outbound marketing) does not guarantee that it will reach the right target, it is very expensive and impossible to measure. Not to mention that it interrupts people, generating annoyance and offering something that, germany telemarketing list at that moment, they are probably not interested in.
3 Steps to Close More Sales with Inbound
To increase sales opportunities in why align marketing and sales in educational institutions? your real estate agency, it is essential to understand your clients’ purchasing process and change the way you sell.
Remember that your buyer knows what he wants and where to find it, so we must provide advice to accompany him throughout his journey, before he makes his final decision.
These are 3 steps to follow to do real estate inbound marketing successfully:
Step 1. Who are you addressing?
In the real estate sector, there is germany phone number often a certain desire to get contacts. But it is not about having more names on a list, but rather about having higher quality contacts.
Defining your buyer personas or ideal clients will help you identify your potential clients based on demographic information (age, gender, position, goals, challenges), their behavior, preferences, needs, etc.