In the past, to sell a house we had to publish advertisements in print media, get contacts at fairs, send mass emails or simply wait in the development for someone interested to appear.
Today, your potential client searches for their next home from their couch, uses their cell phone to find real estate offers, asks their friends on social networks for recommendations, analyzes and compares all the options that the Internet offers.
So, now if you are looking to sell more properties, it is essential to use digital marketing strategies that work for this new technological era. Learn what real estate marketing is and why you need it.
Times have changed, so has marketing
As technology advances, buyer behavior has been transformed and, for businesses, what worked before is now almost obsolete.
Years ago, traditional marketing (magazines, newspapers, brochures) was used to bombard buyers with offers of products or services that they were not usually interested in or did not need at that moment.
Today’s potential customer uses the Internet to obtain information before making any purchase. Adapting to these new habits, needs and changes in the way we acquire goods will determine the survival of our business.
Buying a house is a decision that requires time and effort, which your real estate agency must make and not only depend on the memory of your real estate agents. Another question is how to attract more clients using marketing strategies?
Real estate digital marketing and new technologies
If your clients are on the Internet, then shouldn’t you use this tool to attract them and sell more properties?
Real estate digital marketing includes a set of actions focused on attracting, converting and retaining potential clients of your development, through different tactics.
Of course, first, you must find out the characteristics of your ideal client or buyer persona, how and where they look for information to define the strategy, actions and channels you are going to use.
For example, if the property you are going to sell is located in a condominium, your buyer could be a married person without children, but if it is a corporate office building, then your client could be a manager established in the area. Both have georgia telemarketing list different challenges, habits and needs that are essential to know.
How to do real estate digital marketing?
With real estate marketing , how to align marketing and sales in real estate companies? it is possible to attract qualified prospects and improve the positioning of your development online.
To do this, you need to germany phone number implement some practices that will help you capture the attention of the people who really interest you and increase sales opportunities in your real estate agency.
1. Increase your presence on digital channels
We need to be where our customers are. Be careful! It’s not about creating accounts on every social network or platform and waiting for the phone to ring. The key is to find out which channels your buyer persona interacts with the most and use them in your real estate digital marketing strategy .
The structure and code of your website are very important to keep users interested. If you don’t consider this, they will leave and you will probably lose them forever.