By focusing sales teams on the right prospects and providing them with intelligence about what prospects were viewing and browsing on their website, our client achieved record sales and re-won customers who would otherwise churn. Website analytics tools like Google Analytics are growing rapidly and becoming very powerful, and I expect this to continue in 2024.
I predict that Google
will roll out new enhancements to Google Analytics to help companies increase online engagement, increase leads through their websites, and provide a more customized user experience c level contact list for B2B users. Social media advertising through Facebook, Instagram and Pinterest will continue to grow as companies realize that their audiences are more social than other digital marketing channels.
However, I predict that
Twitter will experience double-digit declines in active users, become irrelevant to advertisers, and be acquired by another digital media company. Personalized displays and smart B2B online marketing will be a growing trend through the use of session and user identification customize your website tracking technologies. As marketers find it more difficult to attract leads through email marketing, it will become important to generate interest by retargeting and capturing user online behavior to inform targeted display advertising.
STEVEN V. DUBIN
PRWorkZone.com PR WORKS PRESIDENT STEVEN V. DUBIN understands the business of journalism. He began his newspaper career covering the Boston Celtics for the New Bedford Standard-Times, where Steve and Larry Bird shared their rookie year.
Since then
Steve has held editorial and marketing positions at various publishing companies, including Mariner Newspapers. Here are some trends we’re qatar numbers seeing, specifically in B-B marketing Our PR/marketing clients tell us they don’t care at all what “channel” we use, they just want new clients.
LinkedIn LinkedIn
is misunderstood by many people. Some people think it’s a panacea, others think it’s a nuisance. Leverage LinkedIn You probably have a LinkedIn profile. You might also ask why. Maybe it’s because everyone else seems to have one too. The true value of LinkedIn? Two components: groups and sales funnels.