Big Brother Brasil (BBB) is much consumer behavior more than just a television show. Over the years, it has established itself as a cultural phenomenon and a powerful showcase for brands, trends and behaviors. In its 25th edition, the program continues to shape the consumer market, directly influencing viewers’ decisions and boosting sales of products and services.
In 2025, the program surpassed its target for brand participation, with a total of 21 sponsors, two more than last year. Among them, Chevrolet, Amstel, Stone, Betnacional, McDonald’s, Mercado Livre, Ademicon, iFood, Downy, Rexona, Seara, Sazón, Electrolux, CIF and Kwai stand out.
The power of digital influence
With the advent of social media, BBB has become a platform for launching digital influencers. Even before leaving the house, the contestants have accumulated millions of followers and become references for their audiences. Brands take advantage of this moment of high visibility to associate their products with the contestants.
In almost every iran whatsapp number data season, items used or mentioned in the house, such as clothes, makeup, food and even household items, saw a significant increase in sales. This is because consumers see these products as a connection to the reality show and their favorite participants, causing brands to grow organically.
As an example, we have Gil do Vigor, Juliette and Beatriz Reis, who stood out for their charismatic catchphrases and, currently, continue to promote brands through advertisements and advertising campaigns.
Consumer trends launched by BBB
BBB has the power to transform ordinary items into true objects of desire. Who doesn’t remember the makeup products that sold out within hours of being used in previous editions? In the 25th edition, a notable trend use the original charger was the popularization of skincare brands, in line with the growing interest in skin care. The public not only buys the products, but also shares their experiences on social media, increasing the visibility of the brands.
Marketing actions on BBB25 innovated in terms of interaction with consumers. Sponsored tests, themed parties and even simple mentions in everyday life generate significant returns for companies. In addition, discounts and news announced by brands during the prime-time program benefit both the program, due to its high audience ratings, and viewers, who are encouraged to learn about new products.
One of the big new features of BBB25 was the inclusion of campaigns that promote sustainability and social inclusion. Adoption of recyclable products, encouragement of conscious consumption and even debates on social issues within the house have positively impacted consumers, who seek to align their purchases with ethical values.
Future perspectives of BBB
BBB25 reinforces how much the program influences the behavior of Brazilian consumers. By using reality as a showcase, brands facebook users are able to not only reach new audiences, but also shape consumer trends. For viewers, BBB is not just entertainment, but an experience of identification and connection with products, stories and values.
With its unique blend of marketing, emotions and trends, BBB continues to be a powerful mirror of consumer behavior and a catalyst for change in the market. Looking ahead, we expect more brands to participate and new sponsors to join the show in the coming editions, benefiting both the companies and the program.