The film “Still Here”, by Walter Salles, has already won several awards so far. However, the most award, especially by the Brazilian public, is the Oscar. But how did a Brazilian film reach this level of international recognition?
The answer lies in well-marketing, which was essential for the production to reach this level, especially since it addresses a sensitive topic that is unknown to many foreign audiences. Let’s analyze the strategies that “I’m Still Here” to this success.
“For Your Consideration” Campaign
To position the film for major awards, especially the Oscars, the “I’m Still Here” team the traditional “For Your Consideration” campaign. This strategy suggests to voters the categories in which the film stands out, such as Best Picture, Best International Film and Best Actress. Campaigns of this type are essential to attract the attention of Academy members and increase the chances of nominations.
Strategic partnerships for international distribution
The international distribution of “I’m Still Here” was by Sony Classics, a division of Sony Pictures for israel whatsapp number data taking independent films to major awards. This partnership access to global markets and the visibility of the work, ensuring a more impactful release at the film’s target audience.
Participation in international festivals
The film’s screening at festivals, such as the Venice Film Festival, where it the award for Best Screenplay, was one of the major drivers of its positive reception. However, other awards were also of great deepseek v3 local deployment importance for the film’s visibility and the Brazilian film scene both in Brazil and abroad, such as the 2025 Goya Award for Best Ibero-American Film and Fernanda Torres for Best Actress in a Drama Film at the Satellite Award and Golden Globe awards.
The timing of the release was carefully so that the film would enter the festival circuit and gain attention among critics and judges. Participation in these events validates the quality of the production and attracts the attention of and film-loving audiences.
Actor engagement and direction
The charisma of Fernanda Torres and Selton Mello was fundamental in the promotional strategy. The actors actively facebook users in international interviews and debates, increasing the connection with the public and establishing “I’m Still Here” as a strong competitor in awards and global markets. A differential for a Brazilian film was the holding of press conferences abroad, reinforcing its presence on the international scene.
Impact on sales of the original book
The film sales of the book “I’m Still Here” by Marcelo Rubens Paiva, on which the story is . After Fernanda Torres won the Golden Globe, the average daily sales of the book on digital platforms by 9.2 times, demonstrating how a successful adaptation can have an impact on different sectors of entertainment.
Digital strategies and influence on social networks
The marketing team heavily in email marketing, disseminating updates about the film to a audience, including film critics, journalists and cultural influencers. In addition, social was essential to engage the public, with strategic posts, behind-the-scenes footage of the production and encouragement of reviews and comments from viewers, creating a positive word-of-mouth effect.
Another important point is the high level of engagement of the Brazilian population on social , especially in posts by international actors and actresses, award ceremony profiles and events. Brazilians are always present, showing warm support and interacting with memes and reposts about “I’m Still Here”. This movement spreads across platforms such as X, Instagram and TikTok, reinforcing the presence of the film and the country in the digital landscape.
The film also had the support of digital influencers, who promote the narrative and generate interest among different segments of the public. Influencer marketing the reach of the production, making it one of the most about subjects in digital .
Financial issue and support from large companies
The financial viability of the project was also a key factor. Thanks to investments from large companies such as Globoplay, the film’s co-producer, among other entities, it was easy to fund the advertising campaign and ensure that “I’m Still Here” received the necessary investment for its global promotion. This financial support allowed for actions that many Brazilian films are unable to achieve, such as robust international distribution and exclusive events for the foreign press.
Reception and ticket office
Since its premiere, “I’m Still Here” has taken more than 3.6 million Brazilians to the cinemas, grossing US$13.2 million in ! the country. Internationally! the film has already ! been shown in several territories and ! continues to! expand! with releases ! planned for strategic markets such as the United Kingdom and Spain. Constantly disclosing box office numbers and public! reception was also part of the strategy, increasing the curiosity of those who have not yet seen it.