Virtual events are live experiences that have become a growing trend in recent years.
Key factors to running a successful virtual event are a good streaming tool, quality infrastructure, and public acceptance.
There are several types of virtual events suited to a variety of marketing strategies. From live blogging to webinars, there is always an audience interested in the content presented.
To the extent to which this format has become dominican republic phone number data increasingly common, there are several tips on conducting such an event successfully. Planning, organization, infrastructure, with a good script, would be a good start.
Aside from all these considerations, event organizers need to identify what they intend to achieve when holding a live event. Respecting a market strategy ensures customer engagement and interaction when these live sessions take place.
In this post, we will focus on virtual events and how to run them successfully. The content will address points like:
- What is a virtual event?
- What are the main types of virtual events?
- What are the best platforms to run virtual events?
- How to you run a virtual event?
- What tips can be useful for running a successful virtual event?
Keep reading and check it out!
What is a virtual event?
Virtual events can be defined as any event that could, in theory, happen in person but is instead held in an online environment.
With live streaming technology, it is possible to the impact of bbb on consumer behavior provide an enriching experience, even remotely. For that, there are streaming platforms that help to make events like these even more interesting.
In recent years, these events have worked wonderfully as one of the features of Digital Marketing strategies. They can achieve various objectives, such as:
- generating interaction;
- teaching;
- entertaining;
- informing;
- training;
- enabling remote business meetings;
- introducing products and services.
The main advantage of virtual events is its versatility. This type of experience works perfectly well for a wide variety of audiences since it is a democratic format.
While streaming allows for sales meetings, it also works for broadcasting an online gaming session. It all depends on how you publicize the experience to the target audience.
Virtual events in marketing strategies
It is possible to use a variety of virtual event email leads database marketing strategies.
Marketers must first know when exactly a virtual event is a viable option. In general, it helps to achieve objectives such as:
- generating engagement (live blogging);
- generating valuable content (webinars, workshops and online courses, all great for Content Marketing strategies);
- removing sales objections (Q&A sessions for companies);
- generating interaction (live streaming on social media, Q&A sessions, and live videogame streaming).
What are the main types of virtual events?
For each objective, there is the right event format. Learning each of these events allows us to understand which one best fits the brand’s strategy.
Next, check out the most common virtual events formats, how they work, and when to choose them.
Live blogging
Live blogging is a format for live coverage of a specific event. In this format, the purpose is to either offer comments, provide real-time updates, and generate interactivity.
Usually, live blogging is common for events like this:
- presidential elections;
- major sports events;
- important announcements (political or business-related);
- discussions about important news.
The idea is to offer this coverage in real-time, ensuring public updates and information. It is a great format to generate engagement, and also a high volume of interaction by users.
Live Q&A
Live Q&A sessions are an alternative to FAQ pages on institutional websites. The online, live model, serves the same purpose but also allows for real-time interaction.
This type of virtual events can also be used in several contexts, such as:
- answering questions about products or services;
- answering general questions about the company;
- generating interaction over a technical subject that is of general interest to the public;
- showing how a particular product is made or manufactured.
When considering the many reasons to run a live Q&A session, it is essential to consider one condition: the public’s r