Most people don’t buy your products the first time they visit your website.
On average, e-commerce stores only convert between 1 and 4% of their total traffic. Unless you have a strategy to win back website visitors, you are missing out on potential revenue. This is where retargeting comes in.
Learn how retargeting works and discover tips and apps to create ads that will stay in your customers’ minds and make your store profitable.
What is retargeting?
Retargeting is a form of online advertising that targets users who have previously interacted with a brand in some way. This could be visiting the website, thailand email list clicking on a product, or even abandoning a shopping cart.
“Retargeting ads are shown to people who have already visited your website,” says Daniel Patricio, founder of Bull and Cleaver. “These ads are designed to entice them to come back and buy your product.”
Retargeting vs. Remarketing
Retargeting and remarketing are often used synonymously, 5 hacks to increase the visitor’s time on page and boost your conversions but they are different strategies with separate goals and channels.
How do retargeting ads help?
About 96% of people who come to your website are not ready to buy. Retargeting campaigns are therefore a bit like dating: you meet someone for the first time and don’t fall in love immediately. It usually takes several interactions before you commit.
Retargeting ads offer several advantages:
- They are personalized. Retargeting ads can address previous interactions with your brand. You can remind customers of the products they have viewed, favorited, or added to their shopping cart.
- They are effective. Precisely segmenting customers by behavior means you can deliver relevant ads with higher click-through rates (CTR) and conversion rates (CVR).
How does retargeting work?
Retargeting works across many different channels, switzerland leads including paid search, email, and social media. There are two common approaches to retargeting.
pixel-based retargeting
This paid advertising technique allows marketers to deliver targeted ads to visitors who have already visited their website. They do this by placing a “pixel” or code on the page.
Such pixels install cookies in shoppers’ browsers so that retargeting platforms like Google Ads, TikTok and Meta can track their online behavior and display relevant ads while they browse.
Here’s how it works for buyers:
- They browse your website, scroll through your bestsellers, and possibly add products to their cart.
- They leave your website without buying.
- They see your retargeting ads while reading an article, scrolling on Facebook or watching YouTube videos.
- They remember the great products in your store, come back and buy.
By showing relevant, targeted ads to interested customers, retargeting increases your brand awareness and boosts conversions. Plus, you can automate ads while you focus on other aspects of your business.
list-based retargeting
A list-based retargeting campaign uses data about potential or existing customers to display ads. These campaigns require two steps:
- Share a list of email addresses with a social platform like Facebook or LinkedIn.
- The platform then finds people with matching emails and shows them advertisements.
List-based retargeting is less common than pixel-based retargeting, but it is very effective for retargeting past customers and prospects.
Because the list is made up of known contacts, you can create highly targeted, tailored ads that convert. If you have a lot of data and can cross-sell or upsell to the prospects on your list, then this strategy is a great choice.
Want to set up email retargeting campaigns for your store? Download the Klaviyo email marketing & SMS app today .
Best Practices for Creating Retargeting Ads
To get the most out of a retargeting campaign, follow these best practices:
1. Use ads to build audiences
It’s tempting to focus on making the first sale, but you’re much more likely to build an active customer base if you get prospects to sign up for your newsletter, says Reza Khadjavi, founder of performance marketing agency Shoelace .
“You don’t always have to feel the need to get someone to buy something,” Reza advises. “You can use a retargeting campaign to get them to sign up to your email list, because then it’s free for you to contact them at any time.”