Perceive the topic of personal data as important. Not as a nuisance. The topic of data can reduce trust in brands (example: TEMU ). In general, companies may not want to hand over personal data (primarily large companies.
which will be more harmed by handing over a huge amount of data about the behavior of people/their customers vs. e.g. a few % of measured conversions). Only 21% of people in the US/UK trust big brands to actually protect their data.
The Cookies bar is a “Consent bar” and does not end with the end of third-party cookies
The bar is just one of the options for obtaining consent for a specific use. With new parameters (e.g. ad_user data for Google), consent does not bc data europe only apply to first or third party cookies.
But also to the transfer of people’s emails or phones. This changes the concept of a “cookies” bar to a “consent” bar, and the topic is now what can or cannot be hidden under the bar. Here we recommend the webinar on “Consent bar 2024” by Petra Dolejšová and Honza Tichý.
Migration to systems that will be customer/user centric and will allow for the storage of all user interactions and connections:
Customer-centric marketing platform (CMP): Drip – automatic audience retargeting.
Customer data platform (CDP): Meiro.ai, Exponea…- platforms that integrate marketing tools and customer data.
However, I haven’t come across what is bitcoin? Definition and guide a platform that directly addresses consent management (maybe it can, but I don’t know about it or I haven’t looked. If you know, share it with us!)
Goal: to have a platform where they collect consents and at the same time have integrations with systems (not only Google, META, but also e-mailing, etc.)
Research = Studying people – motivations, needs
Use questionnaires or other research methods that are becoming increasingly available today (we will upload them as a separate topic) to get a better overview of
why people bought from me” or “what connection people have with my product/service and who they actually go to”. Here I can refer to my china phone numbers lecture from the Mini PPC Camp , which took place this year as part of the Marketing Festival .