FaceUp has reported steep growth over the past year. They exceeded their plans by almost a quarter, and ended up with a total recurring revenue of 28 million crowns.
Founder Honza Sláma says: “Thanks to the successful expansion, we have become the first truly global impact startup from the Czech Republic.” ( Forbes.cz )
Faceup (known as NNTB in the Czech Republic)
Is a platform that allows employees to anonymously report any issue to their employer. They give employees a voice. In addition, their system vk database is also used by schools to report bullying. So they are doing a lot of good and we love that!
We started working with Faceup in 2021. In April 2022, Honza wrote to us: “The main goal of starting cooperation with you was achieved – online marketing has far surpassed cold calling. ?Thanks for that. ?
In this case study,
We’ll show you how we went about it, what worked for us, and what were the dead ends. We built entire campaigns from scratch and how to calculate the conversion rate (2025) this is how we grew paid subscriptions from abroad:
First, we had to cut down on queries that were searched by employees, not decision makers. We set up campaigns for clear words like whistleblowing software and variations.
Tweak what really converts
We started by setting up search maldivian lads campaigns in the Czech Republic and of course in top countries around the world. You would think it was a piece of cake, but even here we fought hard.
What may seem like a complete waste in ecommerce is a necessity in B2B. You need to go much deeper. It is much more difficult to cover all relevant questions and cut off the irrelevant ones.